Resources
Straight answers for owners deciding whether marketing is worth paying for.
No agency-speak. Written for established home service contractors weighing marketing agencies, referrals vs. ads, and what to actually track.
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Use the calculatorLead Cost Calculator for Contractors
Four numbers from a typical month show the most you can pay per lead, what your leads can fund in marketing, and what more jobs would take.
Agency Vetting7 min read
Questions to Ask Before Hiring a Home Services Marketing Agency
11 questions to ask any marketing agency before you sign, from a contractor who hired two that didn't work. Straight answers, no agency-speak.
Read the piecePositioning5 min read
We Already Get Plenty of Referrals: Here's Why We Still Run Ads
Referrals got you here. They won't reach a town that's never heard of you, and they won't fill a slow month. Here's why established contractors still run ads.
Read the pieceTracking & ROI5 min read
Cost Per Booked Job vs. Cost Per Lead: The Only Metric That Matters
A $25 lead that never books is worth $0. Here's why cost per lead is the wrong number to watch, and what to track instead if you're paying for marketing.
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