Resources
Straight answers for owners deciding whether a second growth channel is worth it.
No agency-speak. Written for $3M–$8M home service contractors evaluating marketing agencies, referrals vs. ads, and what to actually track.
Agency Vetting7 min read
Questions to Ask Before Hiring a Home Services Marketing Agency
11 questions to ask any marketing agency before signing, written for the $3M–$8M contractor who's already turned down two "sounds great" pitches. Straight answers, no agency-speak.
Read the piecePositioning5 min read
We Already Get Plenty of Referrals: Here's Why We Still Run Ads
Referrals got you here. They won't reach a town that's never heard of you, and they won't fill a slow month. Here's why an established contractor still needs a second engine.
Read the pieceTracking & ROI5 min read
Cost Per Booked Job vs. Cost Per Lead: The Only Metric That Matters
A $25 lead that never books is worth $0. Here's why cost per lead is the wrong number to watch, and what to track instead if you're paying for marketing.
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