Growth
Growth by accident
Referrals and repeat customers decide your year. Some years are great. You couldn't say exactly why, and you can't make the next one happen on purpose.
More remodeling jobs from Google, tracked to the signed contract.
For established remodeling contractors. Our own contracting company does bathroom remodels, so we know how these jobs are sold. We build and run the full setup: a website built to get the call, Google Ads aimed at the projects you want, and tracking that follows every lead into your job software.
The real problem
What holds back an established remodeling company.
The work is good and people know the name. The trouble is everything around it.
Reach
A name that stops at the town line
Everyone in your area knows you. The homeowner two towns over who is planning a full kitchen remodel has never heard of you, and she's searching right now.
Lead quality
The wrong jobs
A vanity swap and a full bathroom remodel take the same site visit and the same design time. Most marketing brings in whatever is cheapest to get, not the projects you actually want.
Tracking
No idea what paid off
Remodels take months to sell. By the time a contract signs, nobody remembers where the lead came from, so you can't tell which marketing actually paid for itself.
Client results
One client. This year against last year.
A family-owned contractor in New Jersey doing about $5M a year. Almost all of their work came from reputation and repeat customers. They had no online marketing running.
When the ads and tracking went live in June, their leads from Google searches were down about 60% on the year before. Here's what happened next.
Monthly Report
Jun–Aug 2026Customers Quoted From Google
52
Jobs Won From Google
19
Win Rate On Google Customers
37%
New Customers From Search
39%
Search Leads+41% vs. same months last year
Year over year
+41%Search leads, June to August
against the same three months last year
Year over year
3.7×Search leads, September 1 to 25
as many as the same days last year
2.7× YoY
19Jobs won from Google customers
June to August, up from 7 a year earlier
1 in 4
25%Search leads that became a signed job
leads from May to July, old enough to judge
Here's the part that matters
We don't count clicks. Every lead is matched to their job software, so we can see who got a price, who signed, and what got billed.
Nearly every dollar of work won from those search leads is already invoiced.
What's Included
What You Get When We Work Together
No long-term contracts. You stay because it works, not because you're locked in.
The monthly report
You see the cost to win every job
Leads in, estimates booked, jobs closed, and the cost per booked job. One report, every month, in plain English.
Booked jobs / monthSample
Booked jobs Cost per job
Done-for-you Google Search
Show up first when homeowners are searching for your service.
contractor near me
AdYour Business
Every lead tracked
Calls, forms, and keywords — know exactly where each lead came from.
Call Form Keyword
A site built to book jobs
Conversion-focused landing page or a full rebuild, built to get the call.
AI-ready + local search
Be the answer when Google or an AI assistant recommends a contractor.
Top local result
Strategy driven by real data, not vanity metrics
We move budget toward the searches, locations, and services actually booking jobs.
How It Runs
How our contractor marketing works, step by step.
Every agency lists the same services. Here's where the work usually breaks, and what we do at each point.
Step 1
Before we spend a dollar
We test your phone and your forms.
We call your number, fill out your form, and follow each lead to see where it ends up. Then we track every call and form, so each lead gets counted and you know where it came from. Most agencies turn the ads on first. We check the pipes first.
Step 2
Where they look you up
We make you the obvious pick on Google.
Your Google listing built out properly, a steady flow of reviews your crew asks for on the job, and a page for each service built to get the call. When homeowners ask Google or an AI assistant who to call, you come back as the answer. Even a referral looks you up before they pick up the phone.
Step 3
Ready-to-book searches only
We run ads on the jobs you want.
Google Ads for contractors, aimed at people who need the work done now, like “[trade] near me” or “[service] [town].” You tell us which jobs are worth chasing. We point the budget there and turn it up or down with your schedule.
Step 4
One page a month
We show you what turned into jobs.
Leads, estimates, jobs won, and cost per booked job, in plain English. Referrals are counted separately, so you can see exactly what's new. Then we go over it with you, and we'll tell you straight when something on your end is costing you jobs.
One monthly fee, scaled to your market and how many services we run, plus ad spend paid directly to Google on your own account. No long-term contract, and you keep the site, the tracking and the data. We'll show you the exact number, and the math behind it, on the call: what has to happen for it to pay for itself.
One contractor per trade in each market, so you're never competing with another client of ours.
Built by operators
We've hired agencies too.
Summit started as a contracting company in New Jersey. When we wanted to grow past referrals, we did what most contractors do. We hired an agency. Then we hired another one.
The first was a small operation. The guy knew his stuff and seemed dedicated, but two months in we were still “onboarding” with nothing to show for it. The second was a real team, with a salesperson and an account manager, and they had us set up in three weeks. Four months later we'd had five or six calls. Not one was a job. They were from out of state, or looking for something we don't do. It looked like they'd switched on every option in Google Ads and hoped for the best.
So we built it ourselves, inside our own company: ads aimed only at the towns we work in and the jobs we actually do, and tracking on every call so we knew which ones were real. It worked. Then other contractors started asking how.
That second agency had four months of our money before we knew it wasn't working. You'll know in three. Before anything launches, we set a lead target for your business. If we don't hit it, we refund our fee.
The services aren't new. Whether they work is the difference.
Hiring a marketing agency? The 11 questions we'd ask firstHow we got here
Summit Home ServicesAgency one
Nothing to showTwo months in, still “onboarding.”
Agency two
5 or 6 calls, 0 jobsSet up in three weeks. Four months of ads.
Built in-house
It workedAds aimed at our towns and our jobs. Every call tracked.
Then other contractors asked how
Summit Media is that system, run for you.
FAQ
Questions? We've Got Answers.
Everything you need to know before getting started. No fluff, just straight answers.
Get started
Worst case: 20 minutes and a straight answer.
Best case: you stop hoping the phone rings. Tell us your market, your trade, and where you're stuck. If we're confident we can profitably keep your crews busy, we'll show you what it looks like. If not, we'll tell you straight.
What happens next
You send this form
Name, company, phone and email. Your trade and what's blocking you are optional — they just help us come prepared.
We come back within one business day
By phone or email, whichever you prefer. No pitch, no pressure.
A 20-minute strategy call
Your market, your trade, and where you're stuck. We look at the numbers with you.
You get a straight answer either way
If we're confident we can profitably keep your crews busy, we'll show you what that looks like. If not, we'll tell you straight.