Summit Media is a home services marketing agency for contractors doing $1.5M+. We set a lead target for your business before anything launches, then run the Google Ads, SEO and website that get you there.
Every business starts somewhere different, so the target does too. We set it with you before anything launches, in writing.
Where you are today
No leads from Google yet
What we guarantee
A set number of qualified leads
Where you are today
Some leads, not enough
What we guarantee
More qualified leads than you get now
Where you are today
Plenty of calls, mostly junk
What we guarantee
Qualified leads, not just more calls
How every lead gets counted
1.Every call and form tracked
Call tracking on every number, so nothing gets counted twice or missed.
2.Checked against your CRM
Spam, sales calls, job seekers and existing customers come out.
3.Reviewed together at day 90
Same numbers on both sides of the table. Nobody has to argue.
Your side: answer the phone and keep the agreed ad budget running. The onboarding fee and ad spend aren't refunded.
38/ 45 qualified leads
On trackDay 62 of 90
This week
New caller
Middletown · 4:12
Form request
Red Bank · Kitchen floor
Robocall
Unknown · 0:09
New caller
Holmdel · Called back in 12 min
Job seeker
Toms River · 1:03
The problem is not quality. It's that reputation-driven growth stops exactly where your name stops.
Growth
You grow every year, but never on purpose.
Seasonality
June you're turning work away. February you're sweating payroll.
Reach
Everyone in town knows you. Two towns over, nobody does.
Search
The homeowners who just Google it never hear of you at all.
That's the ceiling. We're the throttle.
A second source of jobs you own and control, running alongside the referrals.
A family-owned contractor in New Jersey doing about $5M a year. Almost all of their work came from reputation and repeat customers. They had no online marketing running.
When the ads and tracking went live in June, their leads from Google searches were down about 60% on the year before. Here's what happened next.
52
19
37%
39%
Search leads, June to August
against the same three months last year
Search leads, September 1 to 25
as many as the same days last year
Jobs won from Google customers
June to August, up from 7 a year earlier
Search leads that became a signed job
leads from May to July, old enough to judge
Here's the part that matters
We don't count clicks. Every lead is matched to their job software, so we can see who got a price, who signed, and what got billed.
Nearly every dollar of work won from those search leads is already invoiced.
Summit started as a contracting company in New Jersey. When we wanted to grow past referrals, we did what most contractors do. We hired an agency. Then we hired another one.
The first was a small operation. The guy knew his stuff and seemed dedicated, but two months in we were still “onboarding” with nothing to show for it. The second was a real team, with a salesperson and an account manager, and they had us set up in three weeks. Four months later we'd had five or six calls. Not one was a job. They were from out of state, or looking for something we don't do. It looked like they'd switched on every option in Google Ads and hoped for the best.
So we built it ourselves, inside our own company: ads aimed only at the towns we work in and the jobs we actually do, and tracking on every call so we knew which ones were real. It worked. Then other contractors started asking how.
That second agency had four months of our money before we knew it wasn't working. You'll know in three. Before anything launches, we set a lead target for your business. If we don't hit it, we refund our fee.
The services aren't new. Whether they work is the difference.
Hiring a marketing agency? The 11 questions we'd ask firstAgency one
Nothing to showTwo months in, still “onboarding.”
Agency two
5 or 6 calls, 0 jobsSet up in three weeks. Four months of ads.
Built in-house
It workedAds aimed at our towns and our jobs. Every call tracked.
Then other contractors asked how
Summit Media is that system, run for you.
Every agency lists the same services. Here's where the work usually breaks, and what we do at each point.
Before we spend a dollar
Where they look you up
Ready-to-book searches only
One page a month
What we do
What you do
Nothing new to learn
Your team answers the phone the way they always have. There's just more on the other end of it.
One meeting a month
What came in, what got quoted, what signed, what it cost. If leads are dying after the phone rings, we'll tell you. You're paying for those leads, and we'd rather you didn't pay twice.
Your business stays yours
Your crews, your pricing and how you run the business stay yours.
Companies that grew on their name, in trades like flooring, remodeling, painting, plumbing, roofing and exterior work.
Built for you if
Not for you if
Referrals built your business. They just can't be scheduled.
Who controls the volume
Works in a town that doesn't know you
Survives a slow month
Can you turn it up on purpose
Who owns it
A monthly fee plus ad spend paid directly to Google. We'll show you the exact number, and the math behind it, on the call: what has to happen for it to pay for itself.
What's included
How you pay
Monthly fee + ad spend
A one-time onboarding fee sets up call tracking and connects your CRM, so every lead is counted from day one. No long-term contract, and you keep the site, the tracking and the data.
The guarantee
Three months to hit the lead target we set for your business, or we refund our monthly fee.
One contractor per trade in each market.
For owners deciding whether this is worth it.
Best case: you stop hoping the phone rings. Tell us your market, your trade, and where you're stuck. If we're confident we can profitably keep your crews busy, we'll show you what it looks like. If not, we'll tell you straight.
Name, company, phone and email. Your trade and what's blocking you are optional — they just help us come prepared.
By phone or email, whichever you prefer. No pitch, no pressure.
Your market, your trade, and where you're stuck. We look at the numbers with you.
If we're confident we can profitably keep your crews busy, we'll show you what that looks like. If not, we'll tell you straight.
